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Sustainable Marketing of Transformative Heritage Tourism - Hardback

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Product Details

Author:: Deepak Chhabra
Publisher:: Routledge
Publication Date:: Nov 29, 2024
Number of pages:: 250 pages
Binding:: Hardback or Cased Book
ISBN-10:: 1032386673
ISBN-13:: 9781032386676

Overview

This book proposes that sustainable marketing should be founded on a higher level of consciousness, governed by the Eastern ethical principles of dharma and karma. It suggests a socially responsible, integrated marketing strategy to boost transformational heritage tourism.