Sustainable Marketing of Cultural and Heritage Tourism
Routledge
ISBN13:
9780415777049
$241.37
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Routledge
Sustainable Marketing of Cultural and Heritage Tourism
The book first explains the dynamics of cultural heritage with its authenticity underpinnings, marketing, and tourism, and proposes a strategic praxis drawn from core sustainable principles.
- | Author: Deepak Chhabra
- | Publisher: Routledge
- | Publication Date: Jun 14, 2010
- | Number of Pages: 256 pages
- | Binding: Hardback or Cased Book
- | ISBN-10: 0415777046
- | ISBN-13: 9780415777049
- Author:
- Deepak Chhabra
- Publisher:
- Routledge
- Publication Date:
- Jun 14, 2010
- Number of pages:
- 256 pages
- Binding:
- Hardback or Cased Book
- ISBN-10:
- 0415777046
- ISBN-13:
- 9780415777049
