Marketing Cultural and Heritage Tourism: A World of Opportunity

Packed with valuable ideas and case studies to help increase museum visitation and museum store sales, this valuable resource is a must for everyone in the business of connecting people with the cultural wealth of our museums and parks.

• | Author: Rosemary Rice McCormick
• | Publisher: Routledge
• | Publication Date: Jan 15, 2014
• | Number of Pages: 188 pages
• | Binding: Paperback or Softback
• | ISBN-10: 1611328772
• | ISBN-13: 9781611328776