Sales Management : Analysis and Decision Making

* One of the leading core textbooks globally on Sales Management; known for being more accessible, clear and practical. * Incorporates pedagogy throughout, which aid learning and ensures practical comprehension: insights from practising salespeople, ethical dilemmas that force thinking around challenging questions, exercises to cement knowledge. * Updated material covering new sales management research, hot topics such as technologies in sales management, and revised global case studies.

• | Author: Thomas Ingram, Raymond LaForge, Raymond W. (University of Louisville LaForge, USA), Ramon Avila, Charles Schwepker Jr., Michael Williams
• | Publisher: Routledge
• | Publication Date: Jan 22, 2024
• | Number of Pages: NA pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1032426357
• | ISBN-13: 9781032426358