Digital Marketing : Analyzing Its Transversal Impact in Marketing

This book provides practical guidance on a range of topics, including strategy and planning, consumer behavior, marketing research, data analysis, B2B marketing, international marketing, communications, sales team management, and internal marketing.

• | Author: Paulo Botelho Pires, José Duarte Santos, Inês Veiga Pereira
• | Publisher: CRC Press
• | Publication Date: Jul 12, 2024
• | Number of Pages: NA pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1032471735
• | ISBN-13: 9781032471730