Contemporary Marketing and Consumer Behaviour in Sustainable Tourism

This insightful book explores contemporary consumer behaviour and marketing practices, exploring how to promote effectively towards sustainable tourism development through policies, practices and initiatives involving all stakeholders, including indigenous peoples, local communities, visitors, industry and governments. Proposing a mixture of theory and practice with practical case studies, this book is an important resource for students, researchers and academics in business and tourism, as well as managers and decision-makers globally--

• | Author: Maria Palazzo, Pantea Foroudi
• | Publisher: Routledge
• | Publication Date: Mar 11, 2024
• | Number of Pages: NA pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1032483512
• | ISBN-13: 9781032483511