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Qualitative Research in Marketing and Management: Doing Interpretive Research Projects

Qualitative Research in Marketing and Management: Doing Interpretive Research Projects - Paperback

Chris Hackley

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Product Details
Author:
Chris Hackley
Publisher:
Routledge
Publication Date:
Dec 17, 2024
Number of pages:
304 pages
Binding:
Paperback or Softback
ISBN-10:
103255780X
ISBN-13:
9781032557809

Overview

This is a practical and accessible introduction to interpretive methods for doing qualitative marketing and management research projects. It is perfect for advanced undergraduate and postgraduate students of Marketing, Management, Consumer Behaviour and Research Methods.


  • | Author: Chris Hackley
  • | Publisher: Routledge
  • | Publication Date: Dec 17, 2024
  • | Number of Pages: 304 pages
  • | Binding: Paperback or Softback
  • | ISBN-10: 103255780X
  • | ISBN-13: 9781032557809

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