Marketing in Developing Nations: Contemporary Developments, Cases and Problems in Africa, Asia and the Middle East

The developing markets of Africa, Asia and the Middle-East are quickly becoming the future of world economic and trade development. They are affluent in terms of population, resources, and market expansion with rising interests of the EU, USA and multi-national corporations in the region.

• | Author: Ayodele C. Oniku
• | Publisher: Routledge
• | Publication Date: Oct 03, 2024
• | Number of Pages: 122 pages
• | Binding: Hardback or Cased Book
• | ISBN-10: 1032578343
• | ISBN-13: 9781032578347