International Marketing: Strategy and Theory - (Paperback or Softback)

This comprehensive text provides students with a solid foundation in International Marketing theory, research, and practice. Fully updated throughout, the book covers all the latest topics, including e-commerce, corporate sustainability, corporate social responsibility, cryptocurrency, and the broader political and economic context.

• | Author: Sak Onkvisit
• | Publisher: Routledge
• | Publication Date: Jun 04, 2025
• | Number of Pages: 00512 pages
• | Binding: Paperback or Softback
• | ISBN-10: 1032583665
• | ISBN-13: 9781032583662