Shopping Centre Marketing : Value Creation and Customer Engagement

In this book, the authors evaluate the relationship between the perceived value of a shopping centre and customer engagement by identifying consumer motives, purchase behaviour and responsiveness to marketing strategies.

• | Author: Piotr Krowicki, Grzegorz Maciejewski
• | Publisher: Routledge
• | Publication Date: Feb 26, 2024
• | Number of Pages: NA pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1032690526
• | ISBN-13: 9781032690520