Shopping Centre Marketing: Value Creation and Customer Engagement
Routledge
ISBN13:
9781032690537
$63.54
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Routledge
Shopping Centre Marketing: Value Creation and Customer Engagement
In this book, the authors evaluate the relationship between the perceived value of a shopping centre and customer engagement by identifying consumer motives, purchase behaviour and responsiveness to marketing strategies.
- | Author: Piotr Krowicki
- | Publisher: Routledge
- | Publication Date: Jun 27, 2025
- | Number of Pages: 00222 pages
- | Binding: Paperback or Softback
- | ISBN-10: 1032690534
- | ISBN-13: 9781032690537
- Author:
- Piotr Krowicki
- Publisher:
- Routledge
- Publication Date:
- Jun 27, 2025
- Number of pages:
- 00222 pages
- Binding:
- Paperback or Softback
- ISBN-10:
- 1032690534
- ISBN-13:
- 9781032690537
