Service Management and Marketing Principles : Competing in the Service Economy

This book explores the service economy and challenges that all organizations face as goods and services make way for a world where customers (B2C) and businesses (B2B) seek seamless, thoughtful and exceptional experiences.

• | Author: JAY. KANDAMPULLY, David J Solnet
• | Publisher: Routledge Chapman & Hall
• | Publication Date: Jun 07, 2024
• | Number of Pages: NA pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1032749652
• | ISBN-13: 9781032749655