E-Commerce and Financial Services in Asia : The Expansion and Globalization of Alibaba, Coupang and SoftBank

This book looks at the drivers in the emergence, development and internal and global expansion of Asian e-commerce businesses. It tackles the problems inherent in the globalization strategy of a Japanese financial services firm operating in the e-commerce sector.

• | Author: Gerhard Kling, Chris Rowley, Ingyu Oh
• | Publisher: Routledge
• | Publication Date: Oct 18, 2024
• | Number of Pages: NA pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 103285670X
• | ISBN-13: 9781032856704