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The Righteous Brand: Consumer Brand Relationships in a Polarized World - (Paperback or Softback)

The Righteous Brand: Consumer Brand Relationships in a Polarized World - (Paperback or Softback)

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Product Details
Author:
Max Blackston
Publisher:
Routledge
Publication Date:
Apr 29, 2025
Number of pages:
00238 pages
Binding:
Paperback or Softback
ISBN-10:
1032882360
ISBN-13:
9781032882369

Overview

Bringing order to the chaos of modern brand marketing, the second edition of Brand Love is not Enough combines an intuitive model of how consumers relate to brands, with an up-to-the-moment analysis of how brands are both victims and players in today's raging culture wars.


  • | Author: Max Blackston
  • | Publisher: Routledge
  • | Publication Date: Apr 29, 2025
  • | Number of Pages: 00238 pages
  • | Binding: Paperback or Softback
  • | ISBN-10: 1032882360
  • | ISBN-13: 9781032882369

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