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The Righteous Brand: Consumer Brand Relationships in a Polarized World - (Hardback or Cased Book)

The Righteous Brand: Consumer Brand Relationships in a Polarized World - (Hardback or Cased Book)

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Product Details
Author:
Max Blackston
Publisher:
Routledge
Publication Date:
Apr 29, 2025
Number of pages:
00238 pages
Binding:
Hardback or Cased Book
ISBN-10:
1032882379
ISBN-13:
9781032882376

Overview

Bringing order to the chaos of modern brand marketing, the second edition of Brand Love is not Enough combines an intuitive model of how consumers relate to brands, with an up-to-the-moment analysis of how brands are both victims and players in today's raging culture wars.


  • | Author: Max Blackston
  • | Publisher: Routledge
  • | Publication Date: Apr 29, 2025
  • | Number of Pages: 00238 pages
  • | Binding: Hardback or Cased Book
  • | ISBN-10: 1032882379
  • | ISBN-13: 9781032882376

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