Strategic City Branding: Insights from Asian Cities

Strategic City Branding: Insights from Asian Cities brings together concepts, case studies, and strategic management tools for effective city branding. This volume is an essential resource for city branding and marketing practitioners, postgraduate students beginning their research, and undergraduate students new to the topic.

• | Author: Viriya Taecharungroj
• | Publisher: Routledge
• | Publication Date: Jan 28, 2025
• | Number of Pages: 00152 pages
• | Binding: Hardback or Cased Book
• | ISBN-10: 1032958987
• | ISBN-13: 9781032958989