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Marketing Ethics and Consumer Society: Practising Inclusive, Responsible and Sustainable Marketing

Marketing Ethics and Consumer Society: Practising Inclusive, Responsible and Sustainable Marketing

Athanasia Daskalopoulou

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Product Details
Author:
Athanasia Daskalopoulou
Publisher:
Routledge
Publication Date:
Apr 03, 2025
Number of pages:
00134 pages
Binding:
Hardback or Cased Book
ISBN-10:
1032994916
ISBN-13:
9781032994918

Overview

This unique new text explores marketing ethics, the impact of marketing on consumers' lives, and the wider social, cultural, and political context of marketing activities. A much-needed and relevant textbook that brings together all the key contemporary topics in marketing ethics.


  • | Author: Athanasia Daskalopoulou
  • | Publisher: Routledge
  • | Publication Date: Apr 03, 2025
  • | Number of Pages: 00134 pages
  • | Binding: Hardback or Cased Book
  • | ISBN-10: 1032994916
  • | ISBN-13: 9781032994918

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