Marketing In And For A Sustainable Society

This special issue, featuring contributions from top scholars including former editors of top journals in marketing, will assemble a set of current, comprehensive review articles written by distinguished experts on the state-of-the-art of marketing research and future prospects in the transition towards sustainable society.

• | Author: Naresh K. Malhotra
• | Publisher: Emerald Publishing Limited
• | Publication Date: Jul 05, 2016
• | Number of Pages: 248 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1786352826
• | ISBN-13: 9781786352828