The Creative Brief Blueprint: Crafting Strategy That Generates More Effective Advertising

In the Creative Brief Blueprint, Kevin McTigue and Derek Rucker merge decades of academic insights and practical experience to offer an approachable and actionable guide to crafting successful communications strategy.

• | Author: Kevin McTigue, Derek Rucker
• | Publisher: BookBaby
• | Publication Date: Aug 18, 2021
• | Number of Pages: 150 pages
• | Language: English
• | Binding: Paperback/Business & Economics
• | ISBN-10: 1098390458
• | ISBN-13: 9781098390457