Brands, Geographical Origin, and the Global Economy: A History from the Nineteenth Century to the Present (Cambridge Studies in the Emergence of Global Enterprise)

Brands, Geographical Origin, and the Global Economy: A History from the Nineteenth Century to the Present (Cambridge Studies in the Emergence of Global Enterprise)

Cambridge University Press
SKU:
9781107032675
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ISBN13:
9781107032675
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Description
An interdisciplinary history of the campaign to secure international protection of indications of geographic origin, including 'Made in ...' slogans. It will appeal to students of business and economic history, geography, legal history and marketing.


  • | Author: David M. Higgins
  • | Publisher: Cambridge University Press
  • | Publication Date: May 26, 2018
  • | Number of Pages: 344 pages
  • | Language: English
  • | Binding: Hardcover/Business & Economics
  • | ISBN-10: 1107032679
  • | ISBN-13: 9781107032675
Additional Information
Author:
David M. Higgins
Publisher:
Cambridge University Press
Publication Date:
May 26, 2018
Number of pages:
344 pages
Language:
English
Binding:
Hardcover/Business & Economics
ISBN-10:
1107032679
ISBN-13:
9781107032675
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