Marketing Research Methods: Quantitative and Qualitative Approaches - Hardcover

Marketing Research Methods: Quantitative and Qualitative Approaches - Hardcover

Cambridge University Press
SKU:
9781108834988
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ISBN13:
9781108834988
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Description
Academically thorough and up-to-date quantitative and qualitative market research methods text for business and social science students.


  • | Author: Mercedes Esteban-Bravo
  • | Publisher: Cambridge University Press
  • | Publication Date: March 11, 2021
  • | Number of Pages: 882 pages
  • | Language: English
  • | Binding: Hardcover
  • | ISBN-10: 1108834981
  • | ISBN-13: 9781108834988
Additional Information
Author:
Mercedes Esteban-Bravo
Publisher:
Cambridge University Press
Publication Date:
March 11, 2021
Number of pages:
882 pages
Language:
English
Binding:
Hardcover
ISBN-10:
1108834981
ISBN-13:
9781108834988
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