Asian Brand Strategy 2015

This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.

• | Author: M. Roll
• | Publisher: Palgrave Macmillan
• | Publication Date: Jul 07, 2015
• | Number of Pages: 359 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1137359161
• | ISBN-13: 9781137359162