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Marketing to the 90s Generation: Global Data on Society, Consumption, and Identity

Marketing to the 90s Generation: Global Data on Society, Consumption, and Identity

A. Parment

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Product Details
Author:
A. Parment
Publisher:
Palgrave MacMillan
Publication Date:
Dec 17, 2014
Number of pages:
185 pages
Binding:
Hardback or Cased Book
ISBN-10:
1137444290
ISBN-13:
9781137444295

Overview

Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts, how they come about, what defines them and what it means to society, its institutions and companies.


  • | Author: A. Parment
  • | Publisher: Palgrave MacMillan
  • | Publication Date: Dec 17, 2014
  • | Number of Pages: 185 pages
  • | Binding: Hardback or Cased Book
  • | ISBN-10: 1137444290
  • | ISBN-13: 9781137444295

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