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Marketing to the 90s Generation: Global Data on Society, Consumption, and Identity

Marketing to the 90s Generation: Global Data on Society, Consumption, and Identity - Paperback

A. Parment

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Product Details
Author:
A. Parment
Publisher:
Palgrave MacMillan
Publication Date:
Dec 19, 2015
Number of pages:
185 pages
Binding:
Paperback or Softback
ISBN-10:
1349495603
ISBN-13:
9781349495603

Overview

Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts, how they come about, what defines them and what it means to society, its institutions and companies.


  • | Author: A. Parment
  • | Publisher: Palgrave MacMillan
  • | Publication Date: Dec 19, 2015
  • | Number of Pages: 185 pages
  • | Binding: Paperback or Softback
  • | ISBN-10: 1349495603
  • | ISBN-13: 9781349495603

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