Sensory Marketing: Theoretical and Empirical Grounds (Routledge Interpretive Marketing Research)

Routledge
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9781138041011
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ISBN13:
9781138041011
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Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception and behaviour. Integrating the company constraints and classical approaches of branding and communication, the author presents sensory marketing as an emergent marketing paradigm in theory and practice. This book will be an important contribution that will provide useful reading for marketing scholars and consumer psychologists across the world.


  • | Author: Bertil Hulten
  • | Publisher: Routledge
  • | Publication Date: Mar 10, 2017
  • | Number of Pages: 404 pages
  • | Language: English
  • | Binding: Paperback
  • | ISBN-10: 1138041017
  • | ISBN-13: 9781138041011
Author:
Bertil Hulten
Publisher:
Routledge
Publication Date:
Mar 10, 2017
Number of pages:
404 pages
Language:
English
Binding:
Paperback
ISBN-10:
1138041017
ISBN-13:
9781138041011