Overview
Preface -- History of consumer marketing -- The marketing dynamics -- Sensory marketing -- The brain and the five senses -- The sense of sight -- The sense of sound -- The sense of smell -- The sense of touch -- The sense of taste -- Multi-sensory brand experience -- Sensory marketing in the future -- Index
- | Author: Bertil Hultén
- | Publisher: Routledge
- | Publication Date: Nov 02, 2015
- | Number of Pages: 420 pages
- | Language: English
- | Binding: Hardcover
- | ISBN-10: 1138914622
- | ISBN-13: 9781138914629
