Overview
The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research. It reveals not only how to do marketing research, but also the full range of its profitable applications, and shows how to develop an internal department and how to buy industrial marketing research.
- | Author: Nicholas Stacey
- | Publisher: Routledge
- | Publication Date: Sep 16, 2014
- | Number of Pages: 290 pages
- | Binding: Hardback or Cased Book
- | ISBN-10: 1138791636
- | ISBN-13: 9781138791633
