Overview
A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.
- | Author: Nigel Piercy
- | Publisher: Routledge
- | Publication Date: Sep 16, 2014
- | Number of Pages: 242 pages
- | Binding: Hardback or Cased Book
- | ISBN-10: 1138793140
- | ISBN-13: 9781138793149
