The Soft Power Of Construction Contracting Organisations (Spon Research)

In this groundbreaking book, the particular importance of optimising the so-called "soft power" of construction organisations, is addressed. Things like organisational culture, responsible corporate behaviour, and building trust-based relationships with other stake-holders are seen as facets of a broader organisational capability, and the advantages of this strength are also explored.

• | Author: Sai On Cheung, Peter Shek Pui Wong, Tak Wing Yiu
• | Publisher: Routledge
• | Publication Date: Feb 01, 2015
• | Number of Pages: 204 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1138805289
• | ISBN-13: 9781138805286