The Multichannel Retail Handbook 2016 Edition

The march of the internet into retail is relentless. Online is where customers spend their time and, increasingly, their money. The internet is also changing. The rise of mobile is giving web access to millions more developing nation consumers, while simultaneously resetting the expectations of customers in highly developed markets. No retailer, anywhere in the world, can afford to be without a response to these fundamental changes in the way their customers are shopping. This is a handbook for planning, implementing, operating and enhancing that response. Packed with statistics, case-studies and examples, The Multichannel Retail Handbook is above all a practical guide. It provides useable tools and decision-frameworks. It offers actionable advice and recommendations. It takes the retailer to from "why-what-how" through to "when". The 2016 Edition has been fully revised and updated to reflect the changes that have taken place in this rapid-moving sector since the original edition was published. 9781326472573 1326472577 350 BOOK Business & Economics http://books.google.com/books/content?id=TMUECwAAQBAJ&printsec=frontcover&img=1&zoom=5&edge=curl&source=gbs_api http://books.google.com/books/content?id=TMUECwAAQBAJ&printsec=frontcover&img=1&zoom=1&edge=curl&source=gbs_api en 9781326472573

• | Author: Chris Jones
• | Publisher: Lulu.com
• | Publication Date: Nov 10, 2015
• | Number of Pages: 348 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1326472577
• | ISBN-13: 9781326472573