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The Rise of Marketing and Market Research

The Rise of Marketing and Market Research - Paperback

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Product Details
Author:
H. Berghoff
Publisher:
Palgrave MacMillan
Publication Date:
Oct 19, 2012
Number of pages:
312 pages
Binding:
Paperback or Softback
ISBN-10:
1349343889
ISBN-13:
9781349343881

Overview

This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship.


  • | Author: H. Berghoff
  • | Publisher: Palgrave MacMillan
  • | Publication Date: Oct 19, 2012
  • | Number of Pages: 312 pages
  • | Binding: Paperback or Softback
  • | ISBN-10: 1349343889
  • | ISBN-13: 9781349343881

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