Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business
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Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business

Palgrave Macmillan
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9781349350957
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ISBN13:
9781349350957
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Description
Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns.


  • | Author: D. Stroud
  • | Publisher: Palgrave Macmillan
  • | Publication Date: January 20, 2016
  • | Number of Pages: 264 pages
  • | Language: English
  • | Binding: Paperback
  • | ISBN-10: 1349350958
  • | ISBN-13: 9781349350957
Additional Information
Author:
D. Stroud
Publisher:
Palgrave Macmillan
Publication Date:
January 20, 2016
Number of pages:
264 pages
Language:
English
Binding:
Paperback
ISBN-10:
1349350958
ISBN-13:
9781349350957
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