Inspiring Green Consumer Choices: Leverage Neuroscience To Reshape Marketplace Behavior - 9781398601024

Shape the consumer's mindset using insights from neuroscience to trigger purchasing behavior that maps to their intention to buy sustainable products and services.

• | Author: Michael E. Smith, Overcoming The Sustainability Say-Do Gap Michael E Smith
• | Publisher: Kogan Page
• | Publication Date: September 28, 2021
• | Number of Pages: 232 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1398601020
• | ISBN-13: 9781398601024