From Marginal To Mainstream: Why Tomorrow'S Brand Growth Will Come From The Fringes - And How To Get There First - 9781398604339

Understand how legacy and mainstream brands from B2B and B2C through to product and service companies can successfully harness the energy of marginal brands and learn from their growth and innovation.

• | Author: Helen Edwards
• | Publisher: Kogan Page
• | Publication Date: Feb 28, 2023
• | Number of Pages: 264 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 139860433X
• | ISBN-13: 9781398604339