Knowledge-Based Marketing: The 21st Century Competitive Edge

Knowledge-Based Marketing: The 21st Century Competitive Edge

SAGE Publications Ltd
SKU:
9781412900034
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ISBN13:
9781412900034
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Description
Show readers how to comprehend that knowledge can be utilized to underpin and enhance the marketing management function within organizations.


  • | Author: Ian Chaston
  • | Publisher: Sage Publications Ltd
  • | Publication Date: Apr 18, 2004
  • | Number of Pages: 288 pages
  • | Binding: Paperback or Softback
  • | ISBN-10: 1412900034
  • | ISBN-13: 9781412900034
Additional Information
Author:
Ian Chaston
Publisher:
Sage Publications Ltd
Publication Date:
Apr 18, 2004
Number of pages:
288 pages
Binding:
Paperback or Softback
ISBN-10:
1412900034
ISBN-13:
9781412900034
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