Media Business Models: Breaking The Traditional Value Chain - 9781433131790

This volume addresses questions and explores scenarios, phenomena, and developments which point to new configurations arising from new media business models, innovative ways in which media practitioners engage their audiences, intercontinental media phenomena, user-generated content, and the general disconnect between print and online media paradigms.

• | Author: Klaus Zilles|Joan Cuenca, Klaus Zilles
• | Publisher: Peter Lang Inc., International Academic Publishers
• | Publication Date: Jun 08, 2016
• | Number of Pages: 269 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 143313179X
• | ISBN-13: 9781433131790