Presidential Campaigns in the Age of Social Media: Clinton and Trump (Peter Lang Political Science, Economics, and Law)

This book offers content analyses of the 2016 presidential candidate campaign messages from the primary and the general election. The chapters examine both new (Twitter, Facebook) and traditional (TV spots, debates, speeches) media employed in this contest. This allows comparison of campaign phases (primary versus general), candidates (Republican primary and Democratic primary candidates; general election candidates), and message forms. The results are compared with data from analyses of previous presidential campaigns.

• | Author: William L. Benoit|Mark J. Glantz
• | Publisher: Peter Lang Inc., International Academic Publishers
• | Publication Date: December 17, 2019
• | Number of Pages: 170 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1433168227
• | ISBN-13: 9781433168222