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Customer Satisfaction Evaluation: Methods for Measuring and Implementing Service Quality

Customer Satisfaction Evaluation: Methods for Measuring and Implementing Service Quality - Hardback

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Product Details
Author:
Evangelos Grigoroudis
Publisher:
Springer
Publication Date:
Nov 24, 2009
Number of pages:
308 pages
Binding:
Hardback or Cased Book
ISBN-10:
1441916393
ISBN-13:
9781441916396

Overview

Basic Methodological Approaches.- Other Methodological Approaches.- MUSA: Multicriteria Satisfaction Analysis.- Extensions of the MUSA Method.- Advanced Topics on the MUSA Method.- Customer Satisfaction Surveys and Barometers.- Applications in Business Organizations.- Customer Satisfaction and Information Systems.


  • | Author: Evangelos Grigoroudis
  • | Publisher: Springer
  • | Publication Date: Nov 24, 2009
  • | Number of Pages: 308 pages
  • | Binding: Hardback or Cased Book
  • | ISBN-10: 1441916393
  • | ISBN-13: 9781441916396

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