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Customer Satisfaction Evaluation: Methods for Measuring and Implementing Service Quality - Paperback

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Product Details

Author:: Evangelos Grigoroudis
Publisher:: Springer
Publication Date:: Feb 25, 2012
Number of pages:: 308 pages
Binding:: Paperback or Softback
ISBN-10:: 1461425026
ISBN-13:: 9781461425021

Overview

Basic Methodological Approaches.- Other Methodological Approaches.- MUSA: Multicriteria Satisfaction Analysis.- Extensions of the MUSA Method.- Advanced Topics on the MUSA Method.- Customer Satisfaction Surveys and Barometers.- Applications in Business Organizations.- Customer Satisfaction and Information Systems.