Qualitative Methods in Business Research - Paperback

Covering all the major qualitative approaches in business research (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical, how-to guide shows how qualitative methods are used within management, marketing and organizational studies.

• | Author: Päivi Eriksson
• | Publisher: Sage Publications Ltd
• | Publication Date: Nov 15, 2015
• | Number of Pages: 376 pages
• | Binding: Paperback or Softback
• | ISBN-10: 1446273393
• | ISBN-13: 9781446273395