Overview
Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges.
- | Author: Lynne Eagle
- | Publisher: Sage Publications Ltd
- | Publication Date: Sep 01, 2015
- | Number of Pages: 320 pages
- | Binding: Hardback or Cased Book
- | ISBN-10: 144629661X
- | ISBN-13: 9781446296615
