Big Data and Business Analytics

With the increasing barrage of big data, it becomes vital for organizations to make sense of this data in a timely and effective way to improve their decision making and competitive advantage. That's where business analytics come into play. This book explores case studies from industry leaders in big data domains such as cybersecurity, marketing, finance, emergency management, healthcare, and transportation. It offers a concise guide for CEOs and senior managers, as well as for business, management, and technology students interested in this emerging field.

• | Author: Jay Liebowitz
• | Publisher: Auerbach Publications
• | Publication Date: Apr 23, 2013
• | Number of Pages: 304 pages
• | Binding: Hardback or Cased Book
• | ISBN-10: 1466565780
• | ISBN-13: 9781466565784