E-Marketing in Developed and Developing Countries: Emerging Practices

While e-marketing has emerged as an aid in allowing businesses to reach a broader audience, evolutions in computer science and technology have made its comprehension a bit more complex. E-Marketing in Developed and Developing Countries: Emerging Practice s aims to create a deeper understanding of the policies and practices that are involved in a successful e-marketing environment. This publication highlights the strategies and applications currently being used in both developed and developing countries; proving to be beneficial for entrepreneurs, policy makers, researchers, and students wishing to expand their comprehensive knowledge in this field.

• | Author: Hatem El-Gohary
• | Publisher: Business Science Reference
• | Publication Date: Apr 30, 2013
• | Number of Pages: 374 pages
• | Binding: Hardback or Cased Book
• | ISBN-10: 1466639547
• | ISBN-13: 9781466639546