The Customer Profit Maxim: Putting the Bottom-line on Top

The central message of this book is that the bottom-line should become top priority for decisions on marketing, sales and service investments. This will enable a sustainable business, resulting in happier customers, happier employees and, last but not least, happier shareholders. Collaboration between finance and commercial departments is key to this approach. This concise book offers: - A balanced view on customer relations - A unique model for customer segmentation - Practical guidelines to improve collaboration between financial and commercial departments - A seven step roadmap to realize customer profitability - A methodology to align marketing, sales and service budgets, leading to long-term profitability The authors combine extensive experience in the areas of commercial and financial customer relations. Wil Wurtz is a renowned CRM specialist in The Netherlands. Marcel Wiedenbrugge is an internationally active expert on credit management, service management and related software solutions.

• | Author: Marcel Wiedenbrugge
• | Publisher: Createspace Independent Publishing Platform
• | Publication Date: Sep 01, 2013
• | Number of Pages: 142 pages
• | Binding: Paperback or Softback
• | ISBN-10: 1492306606
• | ISBN-13: 9781492306603