Google Analytics 4: The Practical Guide

Frustrated by the complexities of Google Analytics 4? Let us show you the way! Whether this is your first foray into GA4 or you need a detailed guide to supplement your existing training, you'll get step-by-step instructions for your essential tasks. Learn to set up GA4, from creating an account to using custom definitions and defining conversions. See how to evaluate website users, manage campaigns, capture and evaluate online shopping information, and work with app data. With details on customizing reports, using BigQuery, troubleshooting errors, and administration, this really is your one-stop shop for GA4!Highlights include: 1) Setup2) Events3) Tags4) Website evaluation5) Ad campaigns6) E-commerce tracking7) App data8) Custom reports9) BigQuery10) Troubleshooting11) Administration

• | Author: Markus Vollmert
• | Publisher: Rheinwerk Computing
• | Publication Date: Sep 24, 2025
• | Number of Pages: 477 pages
• | Binding: Paperback or Softback
• | ISBN-10: 1493227688
• | ISBN-13: 9781493227686