Corporate Communication And Integrated Marketing Communication: Audience Beyond Stakeholders In A Technological Age

In this book, the authors trace corporate communication and integrated marketing communication (IMC) historically and situate industry practices today to draw attention to the need for companies to reach audiences beyond traditional stakeholders.

• | Author: Christina L. Mcdowell Marinchak, Sarah M. Deiuliis
• | Publisher: Lexington Books
• | Publication Date: Jun 15, 2023
• | Number of Pages: 118 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1498566820
• | ISBN-13: 9781498566827