Food Blogs, Postfeminism, and the Communication of Expertise: Digital Domestics (Communicating Gender)

This book examines how and why women use blogs to create successful digital brands based on food preparation, purchase, and consumption. Alane Presswood clarifies the relationships between individual brands, reader communities, and sociocultural trends via an exploration of the strategies employed to create affective relationships on social media.

• | Author: Alane L. Presswood
• | Publisher: Lexington Books
• | Publication Date: December 03, 2019
• | Number of Pages: 172 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1498593682
• | ISBN-13: 9781498593687