Diverse Methods In Customer Relationship Marketing And Management (Advances In Marketing, Customer Relationship Management, And E-Services)

This book addresses critical success factors for customer relationship marketing implementation, activities that are affected by the use of customer relationship marketing programs, and consequent performance outcomes. It documents the role of customer relationship marketing in different sectors and industries and identifies marketing activities that are affected by its usage--

• | Author: In Lee, In Lee
• | Publisher: IGI Global
• | Publication Date: May 25, 2018
• | Number of Pages: 333 pages
• | Language: English
• | Binding: Hardcover/Business & Economics
• | ISBN-10: 1522556192
• | ISBN-13: 9781522556190