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Diverse Methods In Customer Relationship Marketing And Management (Advances In Marketing, Customer Relationship Management, And E-Services)

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Product Details

Author:: In Lee, In Lee
Publisher:: IGI Global
Publication Date:: May 25, 2018
Number of pages:: 333 pages
Language:: English
Binding:: Hardcover/Business & Economics
ISBN-10:: 1522556192
ISBN-13:: 9781522556190

Overview

This book addresses critical success factors for customer relationship marketing implementation, activities that are affected by the use of customer relationship marketing programs, and consequent performance outcomes. It documents the role of customer relationship marketing in different sectors and industries and identifies marketing activities that are affected by its usage--