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Smart Marketing With The Internet Of Things (Advances In Marketing, Customer Relationship Management, And E-Services)

Smart Marketing With The Internet Of Things (Advances In Marketing, Customer Relationship Management, And E-Services)

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Product Details
Author:
Dora Simões|Belem Barbosa|Sandra Filipe, Dora Simões
Publisher:
IGI Global
Publication Date:
Jul 20, 2018
Number of pages:
304 pages
Language:
English
Binding:
Hardcover/Business & Economics
ISBN-10:
1522557636
ISBN-13:
9781522557630

Overview

This book provides knowledge and skills that marketers need to act in the internet of things era. It focuses on the implications of the internet of things on marketing and provides cues on how to deal with its opportunities and challenges--
  • | Author: Dora Simões|Belem Barbosa|Sandra Filipe, Dora Simões
  • | Publisher: IGI Global
  • | Publication Date: Jul 20, 2018
  • | Number of Pages: 304 pages
  • | Language: English
  • | Binding: Hardcover/Business & Economics
  • | ISBN-10: 1522557636
  • | ISBN-13: 9781522557630

Categories

Hardcover/Business & Economics

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