Multifaceted Explorations Of Consumer Culture And Its Impact On Individuals And Society (Advances In Marketing, Customer Relationship Management, And E-Services)

This book explores a number of perspectives on how consumer culture affects individuals. It provides a tool to promote serious study of the origins and effects of consumer culture on individuals and on society, providing a platform to explore interpersonal interactions and to explore associated ethical issues, including ethics in marketing--

• | Author: David J. Burns, David J. Burns
• | Publisher: IGI Global
• | Publication Date: Oct 12, 2018
• | Number of Pages: 318 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 152256120X
• | ISBN-13: 9781522561200